Duolingo’s mission is to provide the best education and make it accessible to everyone for free, no matter who they are. Most know Duolingo as a language company and not an education company, but with the announcement of Duolingo Math – their first app focused on teaching mathematics – Duolingo is looking to change the way millions learn beyond language. Duolingo Math makes maths fun for everyone, it teaches elementary mathematics for kids as well as brain training for adults. Maths is usually taught with textbooks, videos and lectures. But it turns out maths is a lot more fun when you can touch it, break it into pieces and move it around. Duolingo Math is everything everyone loves about Duolingo. From bite-sized lessons, to gamified moments such as the streak, learners can learn by doing and not just viewing. Whilst apps like sudoku or other brain training alternatives can be a good mental challenge, they may not help you develop a valuable skill. Despite the many, very serious, benefits of learning (from boosting brain power to reducing global economic inequality), Duolingo was founded on the idea that learning should also be fun. And over the years they’ve done this by gamifying the experience through motivational push notifications, even passive aggressive reminders from Duo (their sidekick hype-owl), and snackable bite sized lessons.

Learning mathematics has been a boring process and many suffer from mathematical anxiety, the fear that you have forgotten how to do the basics. It’s also important to call out that maths scores over the recent pandemic have been dropping due to lack of focused habitual education. Is there a way we can help get people more comfortable with learning mathematics? Create a response that draws in new audiences (see Who are we talking to?) to download, and stay motivated with Duolingo Math. All it takes is several minutes a day to build the habit and reap the benefits from learning maths. You need to develop an idea that gets people into the daily habit of learning and keep them there. What’s the execution? Well that’s completely up to you. The only thing that is off-limits is the app and app design itself (no new builds or changing the existing functionality of the app itself). Whatever you pick should tie into what you learn about your audience, how it fits within the Duolingo brand identity, and how it can inspire consumers to stay committed to learning a new language.